As AI answer engines begin to bypass traditional search results, The Ortus Club and global SEO powerhouse Ahrefs are joining forces to redefine how B2B brands survive and thrive in a world that no longer relies on the “blue link.”
At the upcoming B2B Marketing Summit in Singapore, Ahrefs will deliver an insightful keynote on: “The Post-Search Era: Marketing in a World of AI Answer Engines.” The session marks a critical turning point for CMOs who are seeing the traditional buyer’s journey being intercepted by synthesized AI responses.
The Death of Traditional Discovery
For decades, the goal of B2B marketing was simple: rank on page one. Today, AI-powered engines are framing perception and authority before a buyer ever clicks a company website. This shift represents a fundamental threat and a massive opportunity for those ready to pivot.
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“We are moving from a world of ‘search and find’ to ‘ask and receive,’” says Jess Circi, Co-Founder at The Ortus Club. “By partnering with Ahrefs, we’re providing marketing leaders with the raw data and strategic roadmap needed to maintain influence when the search bar disappears.”
The event is designed specifically for CMOs and digital strategists, focusing on:
- How AI answer engines are changing the way B2B buyers discover and evaluate information
- The evolving role of content, SEO, and authority in AI-mediated journeys
- What marketing teams may need to stop, rethink, or deprioritise
- Early organisational experiments and lessons emerging from post-search discovery
- What leaders should prioritise next to remain visible and credible
The Ortus Club is renowned for its high-level, moderated environments that bypass the fluff of typical conferences. This keynote promises a deep dive into the structural shifts of buyer behavior, hosted within an exclusive circle of global marketing peers.
Full program details and registration are now available on the official event page.
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