Writing for Busy Readers: communicate...

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We were all taught the fundamentals of writing well in school. But how do we write effectively in today’s hyper-interactive world?

When The Elements of Style and On Writing Well were published in 1959 and 1976, the internet hadn’t been invented. Since then, there has been a radical transformation in how we communicate. The average adult receives over 100 emails and tens of text messages each day. With all this correspondence, gaining a busy reader’s attention is now a competition.

Todd Rogers and Jessica Lasky-Fink, both behavioural scientists, offer practical writing advice you can use today. They begin by outlining cognitive facts about how busy people read, then detail six research-backed principles for effective writing:

Use fewer wordsLower the reading levelUse formatting judiciouslyMake the purpose clear for skimmersEmphasise value for readersMake responding as easy as possible.

Including many examples, a checklist, and other tools for the most effective writing, this handbook will make you a more effective communicator. Rogers and Lasky-Fink bring conventional ideas about text-based communication into the 21st century’s radically transformed attention marketplace.

Publisher ‏ : ‎ Scribe UK
Publication date ‏ : ‎ 11 January 2024
Language ‏ : ‎ English
Print length ‏ : ‎ 256 pages
ISBN-10 ‏ : ‎ 1914484452
ISBN-13 ‏ : ‎ 978-1914484452
Item Weight ‏ : ‎ 300 g
Dimensions ‏ : ‎ 15.3 x 1.9 x 23.4 cm
Country of Origin ‏ : ‎ United Kingdom
Net Quantity ‏ : ‎ 750.00 Grams

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