Persuasive Business Proposals:...

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Writing a winning proposal has always been an important part of sales. In recent years it has become vital. But many companies are still cranking out confusing, unpersuasive proposals and RFPs—few of which result in new clients or contracts. Now everyone can dramatically boost their success rate with the third edition of Persuasive Business Proposals. This classic guide explains how to craft compelling messages and powerful proposals that attract prospects’ attention and speak to their needs. The new edition includes more valuable information than ever before, including: • Essential questions for qualifying opportunities • Ways to “power up” cover letters and executive summaries • Advice for overcoming “value paranoia” • Guidelines for incorporating proof into a proposal • Tips for winning renewal contracts. Most people find proposal writing to be tedious and time-consuming—and their documents show it. With clear instructions as well as before-and-after samples, Persuasive Business Proposals takes readers step-by-step through a highly effective process for writing customized packages that capture new business.
Publisher ‏ : ‎ AMACOM
Publication date ‏ : ‎ 16 May 2012
Edition ‏ : ‎ 3rd
Language ‏ : ‎ English
Print length ‏ : ‎ 288 pages
ISBN-10 ‏ : ‎ 081441785X
ISBN-13 ‏ : ‎ 978-0814417850
Item Weight ‏ : ‎ 472 g
Dimensions ‏ : ‎ 15.24 x 2.54 x 22.86 cm
Country of Origin ‏ : ‎ India
Importer ‏ : ‎ HarperCollins Publishers India
Packer ‏ : ‎ HarperCollins Publishers India
Generic Name ‏ : ‎ Book
Best Sellers Rank: #279,067 in Books (See Top 100 in Books) #571 in Writing Guides (Books) #1,169 in Entrepreneurship (Books) #9,752 in Analysis & Strategy
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