Key Points
- AI adoption in Indian corporate real estate rose from under 5 per cent in 2023 to 91 per cent in 2025
- Indian PropTech market reached $1.31 billion in 2025 and is projected to reach $3.82 billion by 2034
- Buildings account for nearly 37 per cent of global carbon emissions according to World Green Building Council
By A. Sashi Kumar
Real estate industry is entering a decisive phase of digital transformation. Technology is no longer functioning as a support mechanism behind operations and is actively changing how projects are designed, sold, managed and experienced. Across residential, commercial and mixed-use developments, digital innovation is reshaping the entire real estate ecosystem through smarter planning, intelligent infrastructure and data-driven decision-making.
The global real estate industry is increasingly prioritising AI, digital transformation and sustainability technologies to improve operational efficiency and enhance customer experience. This shift is particularly relevant in India, where rapid urbanisation and evolving consumer expectations are accelerating the adoption of PropTech-led ecosystems.
AI, Data and Digital Transformation
Artificial Intelligence is becoming one of the most influential technologies across the real estate value chain. AI-powered systems are helping organisations improve forecasting, automate workflows and personalise customer engagement. From predictive analytics for demand assessment to AI-enabled customer interaction platforms, developers today are leveraging technology to make faster and more informed decisions.
AI is also improving pricing intelligence, inventory management and operational planning by analysing large volumes of market and customer data in real time. The pace of adoption itself reflects how quickly AI has moved into the mainstream of real estate operations. According to the JLL Global Technology Survey 2025, AI adoption in Indian corporate real estate has risen from less than 5 per cent in 2023 to 91 per cent in 2025.
At the same time, data analytics is strengthening business decision-making across the sector. Real estate firms globally are increasing investments in digital platforms and analytics capabilities to drive efficiency, transparency and long-term asset performance. CRM and sales enablement technologies are also transforming customer engagement.
Platforms such as Salesforce are enabling real estate companies to streamline lead management, automate communication and create more personalised buyer journeys. These systems allow developers to track customer behaviour more effectively while improving conversion efficiency across channels.
Smart Infrastructure and Connected Ecosystems
Technology is also reshaping the physical built environment through smart buildings and connected infrastructure. Intelligent systems integrated into residential and commercial spaces are enabling more efficient energy management, predictive maintenance and enhanced occupant comfort. IoT-enabled ecosystems are playing a major role in this transition.
Connected devices now allow centralised monitoring of lighting, air conditioning, water usage, security systems and energy consumption in real time. In residential developments, smart home technologies are enhancing convenience through app-controlled automation and digital access systems.
The growing importance of smart infrastructure is also reflected in public policy initiatives. The Government of India’s Smart Cities Mission has promoted the adoption of digital infrastructure, intelligent mobility systems and technology-enabled urban planning across multiple cities. Technology-driven optimisation tools are further streamlining project execution.
Building Information Modelling [BIM, a process for creating and managing digital representations of physical spaces], cloud-based collaboration systems and automated project management platforms are helping teams improve coordination, reduce delays and increase execution efficiency across construction and operational stages.
Customer expectations in real estate are evolving rapidly, and immersive technologies are playing an increasingly important role in shaping buyer experiences. Virtual Reality and Augmented Reality technologies are transforming property visualisation by enabling interactive walkthroughs and immersive digital tours. Buyers can now experience projects remotely, visualise layouts and explore amenities before physical completion.
Customer-centric digital experiences and PropTech integration are expected to become major differentiators for developers globally. The broader PropTech ecosystem is also driving innovation across transactions, facility management and asset operations. The growing scale of innovation is also reflected in the rapid expansion of India’s PropTech landscape. According to IMARC Group, the Indian PropTech market reached a valuation of $1.31 billion in 2025 and is projected to grow to $3.82 billion by 2034.
By the numbers
Key figures from this story
- 91%
- AI adoption in Indian corporate real estate by 2025
- $3.82B
- Projected Indian PropTech market size by 2034
- 37%
- Share of global carbon emissions from buildings
Emerging technologies such as blockchain-enabled documentation, digital twins and AI-led predictive maintenance systems are gradually redefining how real estate assets are managed throughout their lifecycle.
Sustainable and Future-Ready Development
Sustainability is becoming central to modern real estate development and technology is enabling this transition at scale. Smart sustainability solutions focused on energy efficiency, resource optimisation and environmentally responsible operations are increasingly being integrated into projects.
Green technologies such as intelligent energy management systems, sensor-based utilities and renewable energy integration are helping developments reduce operational costs while improving environmental performance.
This shift is aligned with broader global sustainability goals. According to World Green Building Council Report, buildings account for nearly 37 per cent of global carbon emissions, making technology-led sustainable development critical for the future of urbanisation.
The real estate ecosystem is becoming more intelligent, connected and experience-driven. Artificial intelligence, smart infrastructure, immersive customer technologies and sustainability-focused systems are no longer emerging concepts but are becoming integral to how modern real estate is planned and managed.
As urban environments evolve, technology will continue to shape not just buildings, but the broader ecosystems surrounding them. The future of real estate will belong to organisations that successfully combine digital innovation, operational efficiency and customer-centric design to create smarter and more future-ready developments.
The author is Senior VP-IT, Elan Group. Views are personal.